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Selling an apartment: with an agent or yourself?

By the Leia maakler editorial team · Last updated: May 2026

Both have their place. Here's an honest comparison to help you decide.

In short

  • Selling yourself saves the commission but means doing all the work and carrying the risk.
  • An agent saves time and mistakes; a good negotiation often covers the commission.
  • Yourself: if you have time and experience. With an agent: for the best price with least effort.

Selling yourself saves the commission

The biggest advantage is saving the commission. In return you take on all the work: pricing, photos, listings, calls, viewings, negotiations and documents. It takes time and nerve.

An agent saves time and mistakes

An experienced agent prices correctly, markets professionally and negotiates in your interest. A good negotiation often covers the commission — and you avoid costly mistakes in contracts and documents.

When each one fits

  • Yourself: if you have time, experience and maybe a buyer already in mind.
  • With an agent: if you want the best price with the least effort and the market is trickier.

Selling yourself: what to plan for

If you sell yourself, every step is on you — budget time for each:

  • Realistic pricing based on the area's real price level (not a neighbour's hopeful figure).
  • Quality photos, a proper listing and publishing on the right portals.
  • Answering enquiries, arranging viewings and negotiating.
  • Handling the contract and notarial transaction and checking the documents.

Frequently asked questions

Does an agent pay for itself?
Often yes — better pricing and negotiation cover the commission, plus you save a lot of time and avoid mistakes.

Find the best agents in your area — enter the property address and contact them if you wish.

By the Leia maakler editorial team · Last updated: May 2026. This is general information, not legal or tax advice; for exact terms rely on your bank, notary and official sources.