How to choose an estate agent
The right agent is often the single most important decision in a successful sale. Here's how to choose deliberately.
Look at local experience, not just fame
What matters most isn't how big the agency is or how much the agent advertises, but how well they know your specific area. A local agent knows the realistic price, the buyer profile, and what sells in that area.
A good starting point is to look at who actually sells the most properties in your area — that is shown by the number of active listings, not advertising.
Ask several agents for a proposal
Don't settle for the first offer. Contact two or three agents and compare their approach, valuation and terms.
- What is your estimate of my home's market value and what is it based on?
- How and where will you market the property?
- How large is the commission and what does it include?
- Is the contract exclusive and how long is the term?
Pay attention to the marketing plan
A good agent doesn't just put up a listing. Ask how they prepare the home for sale: quality photos, a floor plan, a proper description, the right portals and a network of buyers.
Read the contract carefully
Before signing, make sure you understand the commission, the contract term and what happens if you want to end it. An exclusive contract can be reasonable, but the term should be reasonable too.
Frequently asked questions
- How many agents should I talk to before choosing?
- We recommend asking at least two or three agents for a proposal so you can compare the valuation, marketing plan and commission.
- Is a more expensive agent better?
- Not necessarily. Local experience, realistic pricing and good marketing matter more. Compare the substance of the offers, not just the fee.
Find the best agents in your area — enter the property address and contact them if you wish.
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Last updated: May 2026. This is general information, not legal or tax advice.